Memory Foam

Memory Foam History



The Beginning


Visco-elastic memory foam is a breakthrough in sleep technology that will forever change the way you sleep. The original formula was developed in the early 1970's at NASA's Ames Research Center in an effort to relieve astronauts of the incredible g-forces experienced during lift-off.

Fagerdala World Foams of Sweden spent almost a decade and millions of dollars researching and experimenting with the NASA material before discovering a way to produce a consistent and durable product.

The cellular structure of the memory foam is completely different. It's made up of billions of high density, viscoelastic, memory cells. The cells are spherical with windows, and the key is…they're temperature sensitive. In warm areas, it gets softer and pliable. In cooler areas, it stays firm. The cells will literally shift position and reorganize to conform to your body contours. The cells shift so you don't have to.

Imagine a mattress that's firm where you need it and soft where you want it. It's like having a mattress custom designed to fit your body.

Visco: resistant to change of shape.
Elastic: able to return to its original shape after being forced to change.

The magic of memory foam is that it knows exactly how far to let you "sink in" so that every point on the contour of your body is supported. The surface then "flows" back to its original, flat shape when you're done sleeping.

Memory foam becomes softer in warmer areas where your body is making the most contact with the surface and remains firmer in cooler areas where less body contact is being made.

If you lie down on your back, the heaviest parts of your body, typically your hips, sink in further than the lighter parts, like your feet. As your hips sink in, the material rises to meet your upper thighs and lower back…eventually filling any gaps along the contour of the back of your body.

As the material molds to your shape, your body becomes supported in the correct anatomical position…with your neck and spine in perfect alignment

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